Conventional wisdom says the allure of luxury products comes from a perception of exclusivity. Social media, some think, opens the door too wide.
The truth is, one of the most fascinating shifts in luxury shopping in recent years is not just how much this audience actually uses social media, but that they fully expect their preferred brands to embrace it, too.
A complete plan for luxury branding on social media.
For William Goldberg, Krause created a comprehensive social media engagement plan with a particular focus on Instagram—the perfect visual medium for the brand’s exclusive collection of diamond jewelry, including the world-renowned ASHOKA® diamond.
Engagement levels soared, and William Goldberg’s active audience continues to grow, gaining 150,000 followers from 2016-2017. Their Instagram page alone has over 125,000 followers. Even more interesting, Goldberg’s social media pages are consistently the top referral source to their William Goldberg and ASHOKA® websites.
More importantly, this foray into social media has yielded valuable insights into who the brand’s top potential customers are and where they can be found. Helping this true luxury brand expand its global presence and forge new partnerships with renowned jewelry brands around the world.
All by becoming a little more social.