A singular mission drives UT Southwestern Medical Center. To excel. To educate. To innovate. To deliver an extraordinary level of medicine with an exceptional degree of care. 2018 marked a strategic pivot in messaging strategy for UT Southwestern advertising. The focus shifted from previous achievement-based messaging to an emphasis on patient-benefit messaging and the good health of the community.
Television & Video
There are two sides to every story. These videos show not only the remarkable achievements and breakthroughs made by the people of UT Southwestern, but also the patients whose lives were made better because of them.
A unique and distinctive print format features doctors, researchers and patients and tells the story of UT Southwestern from each of their perspectives.
Strong, simple graphics and succinct messaging creates outdoor that is eye-catching and memorable.
It is important that messaging be consistent across all media. Our charge is to see that every piece of digital communication links back to the look and feel of the campaign, strengthening the overall message.