It has a wealth of world-class restaurants, fantastic hotels and shopping galore. And no, it’s not Dallas. It’s Addison, and like so many small markets that exist in the shadow of a major city, it was having a tough time competing head to head for the same mass tourism business. The solution? A destination marketing strategy that let Addison be Addison.
A destination marketing plan that goes the distance.
Krause developed a strategy that played to Addison’s strengths, targeting specific niche markets: transient weekend tourists from within a 200-mile radius, and small meetings for the business segment. This long-running campaign spanned multiple years and reached out across just about every conceivable touch point.
Addison hotels saw double-digit growth in their weekend stays, area restaurants received a noticeable boost and whole new revenue streams were created from small business bookings.
Other initiatives, like the campaign featured below, sought to portray Addison as an exciting, modern place to build your career. Spanning nearly two decades, Krause’s partnership with Addison led to industry-leading, award winning work across most every media channel.